image

The best stocks to buy since 1993

Our latest issue will be released in 12 days, don't miss out!

SIGN UP NOW
Updates

Nexxen - Ballooning US political ad spend on CTV

September 2024

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • NEXN
  • Price:
  • 301p
The shares have soared since my write-up two months ago, as US political advertising spend kicks into high gear. According to eMarketer, presidential ad spending on CTV will balloon to US$1.5bn in FY24 as it allows closer targeting eg. Nexxen has launched tools that enable campaigns to geo-target voters by political districts. This is showing in Nexxen’s latest record Q2 programmatic revenue of US$78.6m which importantly includes record CTV revenue of US$28.2m and marks a return to +14%. CTV becomes an increasingly popular method of reaching swing voters, especially in local and statewide elections. With c65% of the total estimated political spend coming in the final 10 weeks leading up to the election, hold on to your hats! Cavendis ...

To access our archive of articles and to receive current issues you need to subscribe.

Subscribe now

Already a subscriber? Login

Related Articles

Nexxen - Synergies from Amobee of US$65m vs expectation of US$50m (July 2024)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

author

LIMITED PERIOD OFFER!

SUBSCRIBE TODAY AND SAVE £30 WITH OFFER CODE 30OFFSCSW

To access our archive of articles and to receive current issues you need to subscribe

SUBSCRIBE NOW