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Nexxen - Ballooning US political ad spend on CTV

September 2024

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • NEXN
  • Price:
  • 301p
The shares have soared since my write-up two months ago, as US political advertising spend kicks into high gear. According to eMarketer, presidential ad spending on CTV will balloon to US$1.5bn in FY24 as it allows closer targeting eg. Nexxen has launched tools that enable campaigns to geo-target voters by political districts. This is showing in Nexxen’s latest record Q2 programmatic revenue of US$78.6m which importantly includes record CTV revenue of US$28.2m and marks a return to +14%. CTV becomes an increasingly popular method of reaching swing voters, especially in local and statewide elections. With c65% of the total estimated political spend coming in the final 10 weeks leading up to the election, hold on to your hats! Cavendis ...

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