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Updates & Ideas

M&C Saatchi

September 2024

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SAA
  • Price:
  • 213p
Advertising is often considered a bellwether for the broader economy, with shifts in ad spending typically occurring two quarters before changes in economic activity become evident; when businesses anticipate economic growth, they often increase their advertising budgets to capitalize on new market opportunities. Conversely, during periods of economic uncertainty, such as the last two years marked by high interest rates and inflation, companies cut ad spending to conserve cash.  Some will be wondering whether this is throwing up opportunities. The answer is ‘Yes;’ you only need to look at the share price recoveries in FUTR, NEXN, ITV and RCH, in part helped by the advertising industry’s structural shift towards digital spending, a ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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