Primary Recommendations

Superdry - Q1 trading better than initial expectations

September 2020

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

In the early 2000s, Superdry clothing was all the rage. So when the company floated in 2010 with a value of £395m (today COVID-19 has seen it collapse to c.£106m despite £58m cash), the concept of a retailer rolling out own branded stores around the country still managed to grip investor imaginations despite the fact that fashion is a notoriously choppy business. Against that background, the shares did really well and despite several ups and downs they had risen from their 540p float price to just over £20 by 2018, at which point Superdry had grown its brand revenue (aggregating wholesale sales to retail value) for the business globally to £1.5bn.But things have been quick to unravel. The then management had perhaps become t ...

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Renew - Expecting a COVID-19 bump up

GAN - Banking a gain of 832%

Superdry (April 2023)

Superdry (February 2023)

Superdry (January 2023)

Superdry - Outperforming the market (November 2022)

Superdry - Still on track for first profits since 2019 (June 2022)

Superdry - Eps of 20p and 38p forecast for next two years (February 2022)

Superdry - Clear evidence of brand turnaround (October 2021)

Superdry - Tripled but could double again (June 2021)

Superdry (February 2021)

Superdry - E-commerce going gangbusters (from +4% after 7 weeks of Q2 to +52% for the last 6 weeks) (December 2020)

Superdry (October 2020)

Superdry (December 2019)

Superdry (August 2018)

Superdry (June 2018)

Superdry - Free cash generation about to balloon six-fold (February 2018)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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