Primary Recommendation

Boohoo.com - Launches mobile app in August

September 2015

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

When I was younger, like many people I would have been influenced by what my friends were wearing when it came to clothes. In the 1990s it was the “cult of the celebrities” with the rise of ASOS selling clothes online that were seen on film or TV or worn by celebrities. ASOS developed an efficient supply chain where it could quickly replicate the clothes and offer them to its customers whilst it was all still fresh in their minds; it particularly caught the imagination of young women. But, as is now apparent, this was just a dress rehearsal for the brave new world of the internet. I’ve recently noticed my teenage daughters are now starting to watch young and knowledgeable trendsetters on Youtube who are ofte ...

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Market Comment - September '15

Utilitywise - Prospective PE of 7.1

Boohoo Group (February 2024)

Boohoo (September 2023)

Boohoo Group (July 2023)

Boohoo - Mid term aspirations imply an EBITDA of £120m against a market cap of £500m (June 2023)

Boohoo Group - New incentive plan rests between 95p and 395p (March 2023)

Boohoo Group (February 2023)

Boohoo (October 2022)

Boohoo Group (July 2022)

Boohoo Group - Highly geared to any improvement in commercial flights (June 2022)

Boohoo - Review ahead of FY report on 4 May (May 2022)

Boohoo Group - Shore Cap initiate with 345p target (November 2021)

Boohoo Group - Enters beauty space with Debenhams acquisition (March 2021)

Boohoo.com - Gain since 42.5p tip now 871% (July 2020)

Boohoo.com - Blistering growth continues (February 2020)

Boohoo.com (September 2019)

Boohoo.com - Gain to date: 680% (July 2017)

Boohoo.com (April 2017)

Boohoo.com - Buys PrettyLittleThing (January 2017)

Boohoo.com - 310% gain since tip in September â€˜15 (November 2016)

Boohoo.com (September 2016)

Boohoo.com - Shares burst to 52 week high (July 2016)

Boohoo.com (June 2016)

Boohoo.com (February 2016)

Boohoo.com (October 2015)

Boohoo.com - Essential investment to hold back H1 profits (September 2014)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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