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XL Media - Buys UK sports betting assets

September 2014

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • XLM
  • Price:
  • 64.25p
The shares have spiked, helped by two of its long awaited acquisitions, each of which takes XL Media into complementary verticals. Bigger of the two is DAU-UP for US$19m (US$12m upfront plus US$7m based on performance).  DAU-UP  specialises in promoting social  games (such as Casino themed, strategy and adventure based) on Facebook. DAU-UP's principle market is in the US but because the games are not for real money the market is unregulated. In return for providing its marketing services, which is essentially media buying on behalf of game developers, it receives either a performance related fee (typically per installation) or a management fee based on marketing spend. In the year to 30 June, DAU-UP made US$3m pretax on sales of U ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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