Updates

Superdry - Clear evidence of brand turnaround

October 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

A huge amount has been achieved since Julian Dunkerton regained control of Superdry, the business he founded. First, he has managed to rebuild Superdry's full price brand credentials, with discounted product being limited to Outlet stores and not obviously on display in owned stores or online. In FY21 Group gross margin fell c.90bps (from 53.6% to 52.7%) and the Retail gross margin fell c.40bps (from 67% to 66.6%) but this was mainly because the return to full price took place in Q4. Second, there has been huge investment in e-commerce and the development of a social media strategy in-house. Superdry’s engagement on social media is getting stronger with followers up to 3.3m and the pace accelerating since May. Thirdly, there ha ...

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Superdry (April 2023)

Superdry (February 2023)

Superdry (January 2023)

Superdry - Outperforming the market (November 2022)

Superdry - Still on track for first profits since 2019 (June 2022)

Superdry - Eps of 20p and 38p forecast for next two years (February 2022)

Superdry - Tripled but could double again (June 2021)

Superdry (February 2021)

Superdry - E-commerce going gangbusters (from +4% after 7 weeks of Q2 to +52% for the last 6 weeks) (December 2020)

Superdry (October 2020)

Superdry - Q1 trading better than initial expectations (September 2020)

Superdry (December 2019)

Superdry (August 2018)

Superdry (June 2018)

Superdry - Free cash generation about to balloon six-fold (February 2018)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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