Updates

Superdry

October 2020

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Superdry's FY20 results are largely backward looking with full year sales down by 19% to £704m in the year to April and an underlying loss before tax of £42m, compared with a £38m profit for 2019. COVID-19 disruption is estimated to have cost the group £62m.The keynote is that Superdry is on track to achieve £50m-plus of cost savings in FY21 (substantial rent renegotiations, payroll, rates). Meanwhile, brand momentum has returned: the Autumn Winter 2020 collection has launched and has had very positive early feedback from wholesale partners, discounting has been reduced (FY20 full price mix up 12% pts), social media presence has increased demonstrated by upcoming campaigns with Hero Fiennes Tiffin ...

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SimplyBiz

Playtech

Superdry (April 2023)

Superdry (February 2023)

Superdry (January 2023)

Superdry - Outperforming the market (November 2022)

Superdry - Still on track for first profits since 2019 (June 2022)

Superdry - Eps of 20p and 38p forecast for next two years (February 2022)

Superdry - Clear evidence of brand turnaround (October 2021)

Superdry - Tripled but could double again (June 2021)

Superdry (February 2021)

Superdry - E-commerce going gangbusters (from +4% after 7 weeks of Q2 to +52% for the last 6 weeks) (December 2020)

Superdry - Q1 trading better than initial expectations (September 2020)

Superdry (December 2019)

Superdry (August 2018)

Superdry (June 2018)

Superdry - Free cash generation about to balloon six-fold (February 2018)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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