Updates

Kape - 1.02m SaaS users (+83%)

October 2019

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

I really like Kape’s investment model. It spends £100 on attracting a subscriber to its digital privacy software and although in the first year it might only recover £80 (payback is 15 months), on average users stay with it for six years, by which time it has had >3x its money back, so lifetime value (LTV) is the gravy.Since December Kape added 197,000 subscribers to take it to 1.02m, +24% over six months and +83% year-on-year. Total sales were US$72.3m (up from US$52.1m) and of that US$54.2m comes from software sold on a continuing basis to these 1.02m users - causing LTV to jump to US$38m from US$30m last December. The other US$18.1m was one off sales to a further 0.2m users.Of course upfront mark ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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