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Primary Recommendation

STV - "Celtic ITV" on a cheaper valuation

October 2013

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • STVG
  • Price:
  • 256p
The simplest reason why STV is likely to prove a good medium term investment is that its two free-to-air terrestrial channels in Central Scotland and Northern Scotland show no sign of losing their audiences in the era of multi-channel television. STV's audiences have held up well because the company is an ITV affiliate, which gives it the right to transmit ITV content including great programmes like Coronation Street, Emmerdale and Downton Abbey. The quality of the schedule and a better economy has been powering resurgent demand from advertisers who find that it gives them density and is the most immediate way to boost sales.The broadcast business is therefore stable and cash generative but real growth is coming from a fast ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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