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Creightons - Sales target to grow to £100m by 2024: you beauty!

November 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • CRI
  • Price:
  • 98p
  Direct-to-Consumer (D2C) in the cosmetic sector is a phenomenon of the digital age and specifically of  the pandemic. Historically manufacturers produced their cosmetics and personal care products, sold them to a network of wholesalers, who in turn supplied the supermarkets, department stores and drug stores selling to end users. Now beauty bloggers and former goddesses in white have launched their own digitally-native brands and are focused on establishing online shops and setting up online partnerships to sell straight to the end consumer. Beauty ecommerce is estimated to be 22% of total beauty sales.Peterborough-based Creightons isn’t run by one of those goddesses in white but by Bernard Johnson, a grizzly Irish corporate ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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