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ASOS

November 2019

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • ASC
  • Price:
  • 3350p
Another of my New Year recommendations, ASOS, has enjoyed a near vertical climb this month (up £10 over 3 days). It wasn’t the actual final results themselves that caused excitement (these were in line with guidance, with revenue growth of +13.1% and PBT of £33.1m;  gross margin decline of 250bps was as guided) but news that Eurohub 2 was now operational after its failings earlier in the year. It can now unlock its c£600m investment since 2016, which has doubled stock-holding capacity and tripled throughput, just in time for it to go hard at Black Friday/peak trading and encouraging lapsed customers. As Peel Hunt notes, orders can be picked in 2hrs and ASOS can deliver next day to a host of US cities. ASOS is ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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