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Supergroup - New app and new European & US distribution centres could see online take off

November 2016

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SGP
  • Price:
  • 1355p
Shares in fashion retailer SuperGroup have moved ahead since the last time we made them a main buy in February ‘15. Chief executive Euan Sutherland (ex-chief executive of The Co-Op and Kingfisher) is now two years into the job and his execution of the 4-E strategy of “Embedding, Enabling, Extending and Executing” has been faultless.During the month, investors were taken on a roadshow to see a “next generation store” in the UK, its home market, which some thought had gone ex-growth. Sutherland unveiled plans to introduce new fixtures and fittings that allow stores to display a third more goods and like the store visited, he hopes the wider choice will bear fruit by delivering a 10-20% uplift in sales. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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