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Domino's Pizza - Shares become a 15-bagger

November 2009

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • Domino's
  • Price:
  • 302p
The shares went over £3, a rise of 50% since March, after Domino's said it would exceed market expectations. In particular like-for-like sales in Q3 have accelerated to 10.8% from 7.1% in H1 helped by increased promotional activity (with its advertising dollar also buying more in a depressed advertising market) whilst its new openings have also seen strong sales.  Domino's opened seven stores in Q3, taking the number opened since the start of the year to 30 and leaving it with 583 stores. Overall system sales for the year so far are up 16% to £294m with online ordering now accounting for 27% of sales. Numis has upgraded its forecast to 12.8p for the year to 31 December with 14.4p next year. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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