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Character

November 2006

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • CCT
  • Price:
  • 75p
Richard King and Kiran Shah, the duo behind Character (CCT; 75p), have been running the UK’s largest independent toy distributor for over a decade and their early backgrounds in the rag trade have clearly given them the edge to survive in an industry notorious for its regular ups and downs. In the early years, Character was a company which had to live on its wits but this is perhaps much less so now. The business began life distributing toys for manufacturers without their own distribution in the UK and would often be appointed as exclusive distributor in exchange for providing a minimum guarantee and royalties to the licensor. The big swing factor would be the appearance of a product based on a film or television series and ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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