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Warpaint - Barnstorming 500bps improvement in operating margin

May 2024

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • W7L
  • Price:
  • 473p
Shares in Warpaint, which sells branded value cosmetics, shot to 490p, valuing it at £379m, after it beat even its recently raised expectations. Sales were up 40%  to £89.6m, reflecting growth in all geographies: EU sales +60% to £45.1m, UK +18% to £32.4m and US sales +37% to £7.3m. Sales growth reflects pipe fill with new customers plus strong performance from existing customers through increased listings and store numbers - and it was especially the EU (Denmark, France, the Netherlands, Spain and Sweden with listings in Normal, Etos and Wibra) that was the swing factor. By the standards of this sector, where gross margins can be 20-30% and ebit margins 10%, Warpaint widened gross margins by 350 bps to 39.9% and operating margin ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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