Primary Recommendations

Boohoo - Review ahead of FY report on 4 May

May 2022

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Boohoo sells clothing, accessories and beauty products online in the UK and internationally. I think it would like to believe that the key to its success is what it sells, the unbeatable value of its fast fashion clothing and the big range of branded cosmetics. But I have a feeling that how they sell it is just as important. In the past three years, Boohoo has scaled significantly, moving into mid market brands and growing its platform to 13 online fashion stores. In 2020, it made the transformational acquisition of Debenhams, which has given it 15-20% of the online prestige beauty market for fragrance, makeup and skincare. On SCSW I made the shares a main recommendation at 42p in September 14 and they went on to hit a hi ...

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OnTheMarket - Two upgrades in three months

SDI Group - Two more acquisitions

Boohoo Group (February 2024)

Boohoo (September 2023)

Boohoo Group (July 2023)

Boohoo - Mid term aspirations imply an EBITDA of £120m against a market cap of £500m (June 2023)

Boohoo Group - New incentive plan rests between 95p and 395p (March 2023)

Boohoo Group (February 2023)

Boohoo (October 2022)

Boohoo Group (July 2022)

Boohoo Group - Highly geared to any improvement in commercial flights (June 2022)

Boohoo Group - Shore Cap initiate with 345p target (November 2021)

Boohoo Group - Enters beauty space with Debenhams acquisition (March 2021)

Boohoo.com - Gain since 42.5p tip now 871% (July 2020)

Boohoo.com - Blistering growth continues (February 2020)

Boohoo.com (September 2019)

Boohoo.com - Gain to date: 680% (July 2017)

Boohoo.com (April 2017)

Boohoo.com - Buys PrettyLittleThing (January 2017)

Boohoo.com - 310% gain since tip in September â€˜15 (November 2016)

Boohoo.com (September 2016)

Boohoo.com - Shares burst to 52 week high (July 2016)

Boohoo.com (June 2016)

Boohoo.com (February 2016)

Boohoo.com (October 2015)

Boohoo.com - Launches mobile app in August (September 2015)

Boohoo.com - Essential investment to hold back H1 profits (September 2014)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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