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Virgin Wines - 73% of sales from home wine clubs

May 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • VINO
  • Price:
  • 230p
For as long as anyone can remember, the market for razor blades has been the closest thing to an annuity that exists in business. Unwanted hair stubbornly grows through all business cycles, even if personal grooming became less important during the pandemic. For decades, high fixed costs and an iron grip on distribution has led to an oligopoly with the gains being shared among two players - Gillette ( P&G) and Schick. That was up until Dollar Shave Club and Harry’s direct-to-consumer upstarts introduced cheaper ‘just good enough’ razors and blades, delivered directly to a consumer’s home as part of a monthly subscription. The first was bought for US$1bn by Unilever.These days, it seems the same type of m ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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