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Bango - Playing the growth of digital ad-spend

May 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • BGO
  • Price:
  • 213p
Regular readers will know that on SCSW I have been keen on the digital ad-spend sector as a source of winners. Back in the January issue, when writing about Tremor (TRMR; 708p) I described how as much of the world went into lockdown, people turned to streaming services to while away the hours. Netflix recorded a jump in new sign ups, leading to almost 37m additional customers.Netflix is what is known in the jargon as an SVOD (Streaming Video on Demand); Hulu, where Tremor advertises, is an AVOD (Advertising Video on Demand) where the subscription price is kept low by carrying advertising; and a third kind of service is a TVOD (Transactional Video on Demand), where a short code is sent to your phone to allow you, for instance, to wa ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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