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SuperGroup - CEO unveils four pillar strategy and buys shares

May 2015

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SGP
  • Price:
  • 1030p
SuperGroup has reiterated its guidance of a pretax profit of £60-65m for the year ended 30 April and after five months at the helm chief executive Euan Sutherland also unveiled his “Embedding, Enabling, Extending and Executing” 4 pillar strategy; the first three points are intended to target improved UK profitability from implementing modern retail practices in design, ranging, buying and distribution in a business that is only in its 11th year but where the speed of growth has had some inefficiencies creep in.The devil is in the detail and in an interesting note, Investec cites several examples of present inefficiencies, which Sutherland is tackling. For instance, SuperGroup designs different ranges for wholesale and for retail, w ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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