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Ideal Shopping Direct - Shares hit new highs

May 2010

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Shares in Ideal, the UK's only quoted TV channel operator, have broken sharply higher. This follows a strong set of results for 2009. Having seen flat sales at H1, the business came alive in H2, when sales grew by an astonishing 18% and it has continued, with the recent cold snap and recessionary environment being a natural driver of home shopping. Overall, sales for the year were up 9% to Â£103m and this was sufficient to push the company back into the black with a pretax profit of Â£1.3m, versus a loss of Â£4m last year. Adjusted eps was 7.8p. But the story isn't just about improving sales, it is also about better housekeeping and cleverer merchandising, which chief executive Mike Hancox and Ideal's found ...

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Ideal Shopping Direct (May 2011)

Ideal Shopping (October 2010)

Ideal Shopping Direct (July 2010)

Ideal Shopping Direct - trading ahead of expectations (February 2010)

Ideal Shopping Direct (January 2010)

Ideal Shopping Direct - Like-for-like sales are now positive (November 2009)

Ideal Shopping Direct - Founders back in control (March 2009)

Ideal Shopping Direct (January 2009)

Ideal Shopping Direct (November 2008)

Ideal Shopping Direct (October 2008)

Ideal Shopping Direct - Benefits from Freeview roll-out (August 2008)

Ideal Shopping Direct - Terrfic operational gearing (July 2005)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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