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Interactive Prospect - Fleshing out online market research

May 2006

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • IPH
  • Price:
  • 213.5p
IPT has won a contract from online fashion retailer Asos.com to handle its email marketing in a deal worth £500,000 over two years. It has also announced an acquisition which moves it further into online market research. It is buying two small market research firms (Direct Excellence and MPCI) for £470,000 with a further payment based on future profitability. The two businesses will be incorporated into its service division and will benefit from access to IPT's online consumer panels to enhance their existing telephone interview capabilities. The acquisitions are earnings neutral in this year but should be accretive next year. Keep buying. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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