Primary Recommendations

Supreme - Multi-stage rocket in consumer staples

March 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

It is second time lucky for Sandy Chadha, chief executive of Supreme, which debuted on AIM last month. The first time he tried to IPO his business was two years ago but poor market conditions saw the float pulled. But Chadha persevered and continued to grow the business whilst privately held; in fact, performance has been astonishing with sales up from £80.2m in 2019 to an expected £123m in the year ending March 2021. Pretax profit has gone from £12.7m to an expected £16.5m. He says there really hasn’t been a Covid ‘bump.’During the month I spoke to Chadha and finance director Suzanne Smith. As I am learning, Supreme is the owner and distributor of a number of consumer brands. It distributes for third parties, often on an exclusive ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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