Updates and Ideas

Shoe Zone - Could bounce big as lockdown eases

March 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Shoe Zone (SHOE; 67p) was established in the 1980s by the father of CEO Anthony and chairman Charles Smith. I recall meeting them a few years ago. Over lunch I also recall asking them randomly about the store in sleepy coastal town Deal and was astonished when they precisely recalled its exact position on the parade, which stores were adjacent, rent and the individual landlord’s details - demonstrating the founders eye and serious property nous. As they explained, in the early days the business sold shoes but it was really a property company and it was only in 1997 that Anthony relaunched the business as Shoe Zone with the aim to become the “lowest price footwear retailer,” targeting the C2DE demographic. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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