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Primary Recommendations

Watches of Switzerland - Luxury jewellery brand acquisition

June 2024

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • WOSG
  • Price:
  • 396p
I have been following Watches of Switzerland, the leading UK and US retailer of luxury watches and jewellery, for years, although I have never written about it before. But having seen the stock start off at 270p at the IPO in 2019, climb to over 1,400p by early 2022, and then drop to under 400p, I believe that many investors, including myself, are looking for the right moment to buy into the story. As the name suggests, WOSG sells luxury watches sourced directly from Swiss makers. The supply of luxury watches is heavily constrained but WOSG has a diversified portfolio of many prestigious brands, including “Strategic Partner” brands (Rolex, Omega, Breitling, TAG Heuer, Cartier) and other “Prestige Partner” brands (Audemars Piguet, ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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