Updates

Superdry - Tripled but could double again

June 2021

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

In February, with the shares at 222p, I said I expected “a snapback to 500p,” so it was great to see the bunfight that developed after Superdry issued its Q4 update. At one point they were 480p, more than trebling on my August buy price of just 129p.Rather astonishingly Q4 saw Superdry return to revenue growth (+0.8%) despite losing 70% of its trading days. With stores shut, sales shifted online and this delivered robust top-line growth in the quarter (+27%). There has also been a demonstrable shift to full price trading: ecommerce trading gross margin improved by +750bp during the period. At the same time it also said that lease renegotiations have secured average rent reductions of 52% across 65 sites. In some cases S ...

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Staffline - Profit materially above guidance

Victoria

Superdry (April 2023)

Superdry (February 2023)

Superdry (January 2023)

Superdry - Outperforming the market (November 2022)

Superdry - Still on track for first profits since 2019 (June 2022)

Superdry - Eps of 20p and 38p forecast for next two years (February 2022)

Superdry - Clear evidence of brand turnaround (October 2021)

Superdry (February 2021)

Superdry - E-commerce going gangbusters (from +4% after 7 weeks of Q2 to +52% for the last 6 weeks) (December 2020)

Superdry (October 2020)

Superdry - Q1 trading better than initial expectations (September 2020)

Superdry (December 2019)

Superdry (August 2018)

Superdry (June 2018)

Superdry - Free cash generation about to balloon six-fold (February 2018)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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