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Primary Recommendation

Hotel Chocolat - Affordable luxury brand joins market

June 2016

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • HOTC
  • Price:
  • 189p
In the 1980s niche retailers like Body Shop, Tie Rack and Whittard of Chelsea were all the rage. Even now, the concept of a retailer rolling out a successful niche format around the country has the power to grip investors’ imaginations. The latest to do this is Hotel Chocolat, a chocolatier that is rolling out a chain of premium chocolate shops and cafes and it hopes to grow by five units each year from a base of 84. Add in the roll out of its international websites and the story gets more exciting.   Hotel Chocolat is unusual because the company is both a manufacturer and a retailer of its own products. The company is eager for investors to recognise the strength of the Hotel Chocolat brand and its products. Its mantra is “More co ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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