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Primary Recommendation

32Red - Ratchets marketing spend to almost £20m

June 2016

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • TTR
  • Price:
  • 145.5p
When online gaming first took hold 15 years ago and we saw gambling extend out of casinos, betting shops and bingo clubs to desktop computers, I didn't imagine that it would one day move to smartphones. But everyone has one now and smartphones have opened the doors for players to gamble anywhere, anytime.Driven by the prevalence of smartphones, 32Red, an online gaming business (the 11th largest in the UK), has been tapping into every kind of betting activity including casinos, poker, bingo and sports betting. This business is essentially about acquiring a customer efficiently and then enticing them to trade more, thereby spreading the revenue over largely fixed costs (technology, overheads, staff and systems).Mobile phones ha ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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