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Ideal Shopping Group - Top three shopping channel

June 2008

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • ISD
  • Price:
  • 188p
The aftermath of the collapse of the technology bubble left many investors wary of technology investments. But the example of ASOS (ASC; 290p), the online fashion store, shows that there is money to be made if you have a lean and mean business model. ASOS' success is down to the fact that as an online retailer it has none of the problems of footfall and rising rents, which affect traditional bricks and mortar retailers. It has already established a database of regular shoppers and with most of its costs covered, it is making healthy profit margins. Another company that has a very bright future is Ideal Shopping Direct (ISD;188p), which operates three home shopping channels across three digital platforms (Freeview, Sky and Virgin) ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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