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Joules - +40% surge in online sales

July 2020

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • JOUL
  • Price:
  • 117p
The shares jumped higher after Joules said it has seen e-commerce demand running higher than ever before - some 40% higher in Q4 (March to May) compared to the previous Q4 despite turning marketing spend off. The company also added that sales for the year ended in May were £191m, down 12%.Since my last update, Joules has also completed a placing to raise £15m at 80p a share, leaving net cash at the end of FY20 at £4m and headroom of £53m on its bank facility against a cash burn running at £3.5m a month (according to Liberum).   On 15 June there were only 12 stores of the 128 open and interestingly the company points out that a large proportion of the estate has a lease renewal or determ ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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