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Joules - Notes from my pre-close visit

July 2017

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

During the month I met with chief executive Colin Porter and finance director Marc Dench. This followed Joules’ release of an update for the year to end May that said trading had remained strong with sales up 19.6% to £157m.You might remember I did my front page write up at 173.5p in September and then made the shares a New Year NAP at 219.5p. After this stellar performance, a casual observer might think the business will mature and growth level off. Not a bit of it as brand awareness against most of the peers such as Ted Baker, Barbour and SuperGroup is still so low and I think provides plenty of room for growth.Porter talked me through his 4 pillar strategy - customer value, UK store growth, international and pr ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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