Primary Recommendation

Majestic Wine - Gormleys 3 year turnaround off to good start

July 2016

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

During the half term holidays, I asked my brother-in-law, who runs his own optical practice, how trade had been. His reply was that it’s always fairly quiet at this time of year but this year he had taken the initiative and booked an advert in his local golfing magazine, although replies were slow. The fact that the club was 4 miles away wasn’t helpful. “Perhaps you should have instead analysed your existing customers,” I said, “analysed the ones who have been consistently good buyers, within say a 2 mile radius and sent them a direct mail invitation with a special offer.” I was sure this would yield better results. He knew his systems were able to do some of the analysis but he’s always been so busy testing eyes and organizing dispensin ...

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Majestic Wine - Earnings upgrade to 25.9p for current year (July 2011)

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Majestic Wine - Acceleration in store opening programme (December 2010)

Majestic Wine - Upgrades follow results (July 2010)

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Majestic Wine - LFL sales boosted as Majestic begins selling wine by half case (February 2010)

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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