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Audioboom - 40% of Americans now listen to podcasts

January 2025

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • BOOM
  • Price:
  • 403p
These days, most of us have moved from conventional TV to streaming services for our viewing pleasure, and we might also listen to Spotify or a podcast while in the car. Targeting the connected TV market are Nexxen (NEXN; 405p), Trade Desk, Magnite and Pubmatic, offering advertisers the opportunity to place pre-roll and in-roll ads to target specific viewers, maximizing revenue potential for both advertisers and content creators. When it comes to placing ads before or during a podcast, the companies involved are different. The giants are well known names like Apple and Spotify, but AIM-listed Audioboom (BOOM; 403p), established in 2013, has grown to become the fifth-largest podcast publisher in the US, boasting 100 million monthly ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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