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Bloomsbury Publishing

January 2020

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Management’s strategy to create a bigger and more profitable Bloomsbury continues with the company setting up a new joint venture in China to give the company an expanded strategic footprint in the country, which is set to be a key trade and academic publishing market. The joint venture will be based in Beijing and will publish domestic authors in local language as well as international licenced content. Bloomsbury is taking a 50% interest by buying into an existing structure replacing a Japanese publisher with China Youth Publishing (one of the original state-owned publishers holding 30%) and Roaring Lion Media, a subsidiary of CYP (holding 20%). Separately, Bloomsbury has acquired London-based Oberon Books ...

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