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Primary Recommendation

On The Beach - Enters long haul beach space

January 2019

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • OTB
  • Price:
  • 383p
Events of 2018 have shown how resilient the internet only travel agent On The Beach has become. Whereas Thomas Cook’s (TCG; 35.6p) shares fell by 70 per cent after it issued two profit warnings in the final three months and suspended its dividend, saying that last year’s summer heatwave saw demand melt as customers sunned themselves at home, On The Beach still met its forecasts.As the name suggests, On The Beach has a focus on beach holidays and has none of the costly overheads that come with a presence on the high street. It also has flexibility in its business model because it gets its traffic from pay-per-click on Google (41.8 per cent of its revenue is spent on online advertising).Google charges an advertiser ...

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On the Beach - Gain to date: 111% (July 2018)
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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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