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Patisserie Valerie - Fast roll-out of posh cake shops

January 2015

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • CAKE
  • Price:
  • 255p
During the 1980s, niche retailers were all the rage. Even now, after many ups and downs, the concept of a retailer rolling out a successful niche format still has the power to grip everyone’s imagination. But the problem is that there are not a great many quoted companies to choose from. Most investors also recognize that the UK is only able to hold a certain number of units before saturation sets in.But one share that is small and growing apace is Patisserie Valerie (CAKE; 255p), a posh cake shop chain run by a talented individual, Luke Johnson. Johnson, of course, was the name behind Pizza Express, a former investment analyst who reversed a small pizza chain into a quoted shell company. It had just 12 units and subse ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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