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Ideal Shopping Direct

January 2010

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • IDS
  • Price:
  • 130p
IDS reached a new high on the back of an acquisition and trading update. Strong trading in Q4 means results will be ahead of forecasts - vindicating our recent buy advice in  November.  Net cash at the period end was £9.3m.IDS is buying Lead The Good Life (LTG) for an initial £5m (£0.75m cash plus shares) with a deferred earnout of £2.2m based on future performance. LTG is a retailer of plants and garden equipment selling by mail order, the internet and home shopping channels. LTG is already a business known well to IDS as two directors, Paul Wright and Valerie Kaye, set the business up in 2008 and its products are already promoted on Ideal's home shopping channels. In its first 17 months of trading it made a ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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