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JD Sports - Fashion retailer and brand owner on PE of 3.5

January 2009

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • JD.
  • Price:
  • 238p
You might think investors looking at the retail space should go and put a cold flannel on their heads. But within the space, one niche in particular catches our eye - sports retailing - and more specifically two companies within it, JJB Sports (JJB; 13p) and JD Sports (JD.; 238p).Both companies have seen share price fireworks during the month. JJB has seen a phoenix like recovery in its share price from a low of 2.5p. This follows news that the company has been given a stay of execution by its banks, in part brought about by a strengthening of management with Peter Williams (CEO of Selfridges) being appointed as strategic development director. He will report to Sir David Jones, formerly CEO of Next, who becomes executive chairman. ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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