Updates

Warpaint - Buys Brand Architekts for £13.9m

February 2025

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Since my last update, Warpaint has acquired Brand Architekts, which owns a portfolio of brands in the haircare, facial skincare and bath & body segments. There are 20, with the flagship brands being Super Facialist (skincare) and Dirty Works (beauty products), each representing c. 20% sales. The deal values BA at £13.9m, not much more than when the business last changed hands a few years ago since when BA’s sales have fallen off a ledge as it pivoted to fewer, bigger brands. Last year saw a loss of £0.4m on sales of £17m last year but in Warpaint’s hands sales will rise as it begins to push these products through its distribution channels. Forecasts are temporarily withdrawn until the deal concludes. Tipped at 192.5 ...

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