Secondary Recommendation

Swallowfield - Own brand cosmetics business seeing strong growth

February 2017

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

I met with Swallowfield’s (SWL; 297.5p) chief executive Chris How a year ago but didn't write at the time. How had laid out his strategy of migrating Swallowfield from its historical roots as a subcontract manufacturer of third party cosmetics and personal care goods to becoming a brand owner a year earlier.He had already launched a handful of own brands including Bagsy, an upmarket beauty brand; MR, a hair care range and shave gels; and lip balms under the TRU brand and it had obtained shelf space in Debenhams and Boots. Swallowfield had also acquired Real Shaving Company, a male grooming brand. These brands were doing well but in 2015 they still only represented a small element of sales and ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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