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JD Sports Fashion - Forecast £100m higher than projected 18 months ago

February 2017

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • JD.
  • Price:
  • 343p
When I suggested topslicing the shares last month after their massive bull run it was mainly based on the fact that JD faces some tough comparatives to beat given that in each of the past two years it has seen like-for-like sales growth in excess of 10%. An exceptional performance has been mostly down to the buoyant market for footwear, such as Adidas Originals. But astonishingly JD’s bull run has continued with like-for-likes again up 10%+. Things clearly seem to be working in its favour with Adidas continuing to give exclusive trainers to a top end sports fashion premium brand like JD rather than the pile-it-high-sell-it-cheap Sports Direct.It said it now expects headline pretax profit before exceptional items to exceed consensus ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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