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Character - 33% jump in first half sales

February 2011

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • CCT
  • Price:
  • 189p
At odds with the soggy statement from toy train manufacturer Hornby (HRN; 119p), which said its retail sales had been weak over Christmas, Character has in fact announced that Christmas sales were very strong. Despite some impact from the weather H1 sales are 33% ahead of the same period last year. Character has an excellent portfolio of brands including ZhuZhu Pets, Peppa Pig, Doctor Who, HM Armed Forces, Fireman Sam, Postman Pat, Scooby-Doo and Let's Cook.  All brands have performed well and remain in the line up for 2011. Management report that the feedback and demand for Character's 2011 product line up continues to be very encouraging and 2011 will also see product build for Bob the Builder and Squinkies (a huge hit in t ...

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