Updates

Superdry - E-commerce going gangbusters (from +4% after 7 weeks of Q2 to +52% for the last 6 weeks)

December 2020

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Currently the only retailer bought for recovery in the SCSW Growth Portfolio 3 (I will look to add another before long, perhaps JOUL or BWNG - Editor), Superdry has reported an improved trading trend. Having previously reported Q1 revenue ahead of initial expectations (-24%), Q2 revenue improved from -30% after 7 weeks to -23% by the end of the quarter, implying -15% over the final 6 weeks. That’s why the shares are going into orbit.E-commerce is going ballistic, from +4% after 7 weeks to +52% for the last 6 weeks. The improvement was driven by sales from the Superdry website, which increased 69% year-on-year coinciding with the launch of the new Autumn/Winter20 product range in mid-September and the targeted clearance ...

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Joules

SDI Group

Superdry (April 2023)

Superdry (February 2023)

Superdry (January 2023)

Superdry - Outperforming the market (November 2022)

Superdry - Still on track for first profits since 2019 (June 2022)

Superdry - Eps of 20p and 38p forecast for next two years (February 2022)

Superdry - Clear evidence of brand turnaround (October 2021)

Superdry - Tripled but could double again (June 2021)

Superdry (February 2021)

Superdry (October 2020)

Superdry - Q1 trading better than initial expectations (September 2020)

Superdry (December 2019)

Superdry (August 2018)

Superdry (June 2018)

Superdry - Free cash generation about to balloon six-fold (February 2018)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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