Updates

Superdry

December 2019

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

I have been interested to read a recent note on Superdry from Jefferies following a guided Regent Street store tour for analysts. Hosted by reinstated chief executive Julian Dunkerton, this showcased new products and new creative talent. I can do no better than repeat what the analyst said, “Although only 15% of the Autumn Winter 2019 range has been designed by the new team, Superdry is understandably proud of the new jackets that have started selling really well. More fitted styles, luxury fabrics, popular colours and higher quality...and the current cold snap bodes well.”With Dunkerton having canned childrenswear upon his return, the analyst explains how Superdry’s range now has four clear style choices: 1) the ...

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UP Global Sourcing

Superdry (April 2023)

Superdry (February 2023)

Superdry (January 2023)

Superdry - Outperforming the market (November 2022)

Superdry - Still on track for first profits since 2019 (June 2022)

Superdry - Eps of 20p and 38p forecast for next two years (February 2022)

Superdry - Clear evidence of brand turnaround (October 2021)

Superdry - Tripled but could double again (June 2021)

Superdry (February 2021)

Superdry - E-commerce going gangbusters (from +4% after 7 weeks of Q2 to +52% for the last 6 weeks) (December 2020)

Superdry (October 2020)

Superdry - Q1 trading better than initial expectations (September 2020)

Superdry (August 2018)

Superdry (June 2018)

Superdry - Free cash generation about to balloon six-fold (February 2018)

With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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