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SuperGroup - Wholesale exceeding expectations

December 2017

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • SGP
  • Price:
  • 1945p
Investors have clearly had an epiphany after the recent capital markets day and are beginning to re-rate the shares, which touched £20.The H1 trading update for the 26 weeks to 28 October shows that jackets, footwear and athleisure are all flying. Just Google “this is the jacket” to see the advert featuring this year’s well received range of jackets, which has had an electrifying effect on wholesale (sales +34% better than expected) and e-com sales (+31.6%). Retail was +12.8% including e-com and LFL was stated at +6.3%. Were it not for the fact that H1 is typically only about 25% of FY profits, CEO Euan Sutherland says he would have guided forecasts up. Gross margin is expected to be -170bps, primarily refle ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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