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Innovaderma - Shares look unduly depressed

December 2017

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • IDP
  • Price:
  • 206p
Having suggested the shares were overvalued at 400p, the pendulum has swung the other way and Innovaderma’s shares are now looking unduly depressed. At the AGM, Innovaderma said it has been particularly pleased by the launch of Roots Double Effect, the hair growth and hair strengthening range, which will soon be sold in 521 Superdrug stores and which it sees as replicating the success of SkinnyTan. SkinnyTan has also achieved a listing through Sephora, the cosmetic retailer owned by LVMH in France.This year will see its hair loss device, Hair MD  (Headmaster), launched in the US, quickly followed by Australia and Europe and it has just appointed a former EsteÌe Lauder executive as senior VP of the Americas to strengthen ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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